The story of a dressed-up ‘cosplay’ girl being scolded by an elderly woman on the Beijing subway went viral over the past week. It now turns out the scene was staged for marketing purposes. It’s not the first time a viral video turns out to be a publicity stunt.
With recently new rules implemented by Sina, China’s online influential public figures (aka KOLs) can no longer do as they please on Weibo. An overview of Weibo’s new KOL rules here. This article was originally posted by our friends at Jing Daily. The Purported Rules If you’re a KOL with a Weibo account, […]
Twenty-three years after opening its first restaurant, China’s Haidilao hot pot chain is hotter than ever before. With its special business model and service creativity, people happily wait in line for two hours before getting served. At Haidilao, even the lonely eaters never eat alone – they get a teddy bear to dine with them.
In China’s super competitive bike-sharing market, newcomer CoolQi offers a special something for its customers in cooperation with Haier. With a dazzling gold color, cool design, and mobile-charging cables, CoolQi targets China’s young and trendy bike sharing users.
The fourth season of China’s most popular online talk show Qi Pa Shuo is well underway. Using trendy design and funny sound effects, the show is a fresh debate competition where Chinese celebrities and showbiz newcomers discuss contemporary social and cultural issues. Qi Pa Shuo is a new type of entertainment show especially liked by China’s post-1980s and post-1990s generations for various reasons.
The 27th edition of China’s consumer rights TV show ‘CCTV 315 Night’ (315晚会) caused controversy on Chinese social media when it exposed the malpractices in various companies, from Muji to Nike. Now that it appears the show itself is negligent with its facts and information, it is again the talk of the day on Chinese social media. Is the pot calling the kettle black?
For Chinese snack brand Weilong, a boycott campaign has seemingly become a smart marketing strategy: their ‘spicy sticks’ (辣条) have been declared a national snack since their boycott of Lotte. Snacking away has never felt more noble.
China’s e-commerce market is a dog-eat-dog world, with new companies popping up every day, while older ones are throwing in the towel. How (not) to make it in China’s crazy world of e-commerce has become a hot topic of discussion on Chinese social media. What’s on Weibo takes a look at 3 big – once successful – Chinese online companies, and why they failed in 2017.
She is China’s ‘Old Godmother’: Tao Huabi (陶华碧) is the creator of one of China’s most famous Lao Gan Ma chili sauces and the embodiment of the ‘Chinese dream.’ By following her own path and relying on her instinct, Tao rose from poverty and became a multi-billionaire. China’s spiciest businesswomen has now quietly retired