China Animals

The ABCs of Weibo 2021: These Were the Biggest Trends on Chinese Social Media

From Alaska Talks to Zheng Shuang, these were the biggest Weibo trends of 2021.

Published

5 years ago

December 30, 2021

Manya Koetse

PREMIUM CONTENT ARTICLE

What were the most discussed topics on Weibo of 2021? Here is an overview of top stories on Chinese social media from A to Z: a look back at the biggest trends on Chinese social media in 2021.

This is the “WE…WEI…WHAT?” column by Manya Koetse, original publication in German by Goethe Institut China, visit Yi Magazin: WE…WEI…WHAT? Manya Koetse erklärt das chinesische Internet.

The year 2021…

Up Next

‘Shaming Parade’ of Offenders Raises Discussions on Chinese Social Media

Don't Miss

Weibo Shuts Down Rumors of Tong Liya’s Alleged Marriage to CMG President Shen Haixiong

Manya Koetse

Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.

Click to comment

China Animals

China Faces Unprecedented Donkey Shortage Crisis

“We have plenty of cattle and horses in China now — just not enough donkeys” (“目前我国牛马都不缺，就缺驴”).

Published

12 months ago

October 5, 2025

Manya Koetse

China is facing a serious donkey shortage. China’s donkey population is far below market demand, and the prices of donkey-related products continue to rise.

Recently, this issue went trending on Weibo under hashtags such as “China Currently Faces a Donkey Crisis” (#我国正面临缺驴危机#).

The Donkey Branch of China’s Livestock Association (中国畜牧业协会驴业分会) addressed this issue in Chinese media earlier last week, telling China News Weekly(中国新闻周刊): “We have plenty of cattle and horses in…

Chapter Dive

Behind the Mysterious Death of Chinese Internet Celebrity Cat Wukong

“Dont believe the media,” Zhao Shuo said: “And also don’t believe me.”

Published

1 year ago

May 11, 2025

Manya Koetse

How did the death of a young stray cat lead to a online wave of grief and outrage over the past few days? It started with fans mourning a beloved Chinese internet celebrity cat, then turned into backlash against fake news, anger over animal cruelty groups, and suspicions that local officials were more concerned with controlling the narrative than finding the truth.

Although things turned dark quickly, it began beautifully light.

The journey of…