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This Was Trending in China in 2018: The 18 Biggest Weibo Hashtags of the Year

Manya Koetse

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PREMIUM CONTENT ARTICLE

It’s been an eventful 2018 on Chinese social media. What’s on Weibo lists the 18 topics that have generated the most views and discussions on Chinese social media platform Sina Weibo over the past year.

What’s trending in Western media when it comes to China is not necessarily what is trending on Chinese social media, too. While topics such as the Xinjiang ‘re-education centers’, China’s…

Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.

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China Insight

What Does 20 Yuan ($3) Mean Anymore? China’s Disappearing Living Rooms & the Great Laundry Debate

What does 20 yuan mean in China today? Why are traditional living rooms disappearing? And can underwear and socks be washed together? Plus, China’s latest travel trends.

Manya Koetse

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Welcome back to Signals, my newsletter about the slower trends, broader shifts, and cultural currents shaping Chinese society and its digital landscape. Want to receive the next edition in your inbox? Become a paid subscriber here.

 

It’s been some time since the last Signals newsletter, so it’s high time for a new edition. This is where I bring you the slower trends, broader shifts, and cultural currents that I’ve been keeping an eye on. Next to the more regular China Trend Watch & deeper dives, this is meant to give you a fuller picture of ongoing conversations and themes in Chinese society and the digital landscape. I hope you find it insightful!

📰 In this edition: Is Hangzhou setting an example with a ban on daytime dog-walking? China’s traditional living rooms are disappearing, what is the value of 20 yuan ($2.99) nowadays and why are people discussing it, and a resurfacing of an old debate: can socks and underwear be washed together? Also: four travel trends that stood out during this year’s National Day holiday.

 


 

📶 SHORT SIGNALS
 

🎬 This year has seen mind-blowing changes in the production and consumption of Chinese short dramas. Now, so many popular short dramas are AI-generated (19 out of 20 microdramas on a recent Hongguo hot list made by AI) that Chinese netizens are wondering if short-drama actors might be disappearing altogether.

💰 70% of households in China have less than 100,000 yuan (about US$14,900) in savings, according to Chinese media reports, which state that the median household savings stand at 87,000 yuan ($13,000). Only 6% – the “lucky few” (人上人) – have 300,000 ($44,800) yuan or more in liquid assets.

🐕 In main urban districts of Hangzhou, people aren’t allowed to walk their dogs during the day, and some netizens hope these strict dog-control rules will set an example for the rest of China. The local rule only allows owners of small dogs – larger breeds aren’t allowed – to walk their furry friends between 7 PM-7AM. The strict rule is supported by many, who hope other…

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Chapter Dive

Red Carpet, Pandas, and Power: How China Read the Trump-Xi Summit

On Chinese social media, Washington’s red-carpet reception wasn’t just diplomacy but read as recognition of China’s restored status on the global stage.

Manya Koetse

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Originally published in the Eye on Digital China newsletter on Sunday, September 27, 2026. Want to receive the next edition in your inbox? Become a paid subscriber here.

 

The past week was all about the Trump-Xi meeting in Washington. On mainstream Chinese social media feeds, much of the focus wasn’t on what was discussed, who gained what, or what was promised. It was about: How was China welcomed? How far did they go? How exceptional was the reception? And what does this say about China’s status as a major power on the world stage today?

Symbolic moments mattered more than strategic talks. Within that framework, President Trump, along with First Lady Melania Trump, hit the right notes.

The US visit by Xi Jinping and First Lady Peng Liyuan began on Wednesday (Sep 23), with Donald Trump and the First Lady personally welcoming them at Joint Base Andrews, a highly unusual move. Presidents typically receive foreign leaders at the White House; in recent decades, airport welcomes at Andrews have been reserved almost exclusively for popes. The last comparable presidential welcome was Kennedy’s 1962 greeting of British Prime Minister Harold Macmillan, a particularly close US ally at the time.

Wednesday’s welcome came with a red carpet, which members of the US military meticulously inspected and cleaned on their hands and knees right before Xi and Peng’s arrival. A photo of that scene was widely shared on Chinese social media, where many netizens seemed both bemused and struck by the sight of Americans quite literally bending over backward for their Chinese guests, with one popular Weibo account (@提刀探花在缅北) writing: “This is a scene that we will remember for decades.”

Red-carpet preparation at Joint Base Andrews

 

At the White House welcome ceremony on Thursday (Sep 24), where both leaders delivered remarks, Trump touched on the history of war and mentioned the American volunteer fighter group in China — the Flying Tigers — saying:

🗣️ “If we focus on our common interest, I’m confident there is much we can achieve. Throughout history, the pursuit of those common interests has connected our people across the vast oceans, across big, tremendous distances and many differences, and even made us allies in World War II. Look at the greatness we had together fighting in World War II.”

After the Washington summit concluded, Trump posted on Truth Social, calling the meeting one of “Friendship, Strength, and Success, for both China and the U.S.A.,” and adding that he looked forward to the next US-China meeting in November.

 

Historical Memory at the White House

 

But why did the special treatment given to the Chinese delegation in the US seem to matter so much in China, especially considering the ubiquitous anti-American sentiment of recent years? Not only did official media highlight it, but it also resonated strongly with netizens and became the defining story about this meeting on social media.

It goes much deeper than flattery.

Narratives of “never…

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