What’s trending in Western media when it comes to China is not necessarily what is trending on Chinese social media, too. While topics such as the Xinjiang ‘re-education centers’, China’s nascent Social Credit System, #MeToo in China, or the allegedly “banned” Winnie the Pooh movie were some of the biggest China-related topics on social media sites such as Twitter and Facebook this year, Chinese internet users were discussing other things – some issues trending in the Western media were not as big within the PRC due to censorship, but some also simply weren’t as big because of a seeming lack of public interest.
What’s on Weibo has selected the 18 biggest hashtags that were trending on Weibo in 2018, mostly based on their total views, but also based on the impact they had on the meme machine, and the overall discussions that flooded Wechat.
This list has been fully compiled by What’s on Weibo.1 Please note that we have left some topics and hashtags out. One such example is the World Cup. While the World Cup hashtag (#世界杯#) has received a staggering 31 billion views on Weibo alone, this is a more general hashtag that has also been used before 2018; we have attempted to make a selection of topics that were the biggest of this year and 2018 alone.
Due to the scope of this article, some major topics such as the arrest of Richard Liu, the Changchun vaccine scandal, or the online success of the two vlogging farmers and their bamboo rats, did not make the cut, simply because other hashtags garnered more views.
Here we go –
#1 The Didi Murders
This year Didi Chuxing, China’s most popular car-hailing app, faced huge public backlash on Weibo, where netizens threatened to boycott the company amid safety concerns. Over the past years, Didi has seen dozens of cases where female passengers were assaulted by their drivers. The terrible murders of two young women in 2018 sparked national outrage.
In May of this year, the murder of a 21-year-old flight attendant by her Didi driver became a major topic of discussion on Weibo. The young woman, Li Mingzhu, was killed in the early morning when she was on her way home from Zhengzhou airport. The body of the driver who killed Li was later found in a nearby river. In August, the 20-year-old passenger Xiao Zhao was raped and stabbed to death by her Didi driver on her way to a birthday party on a Friday afternoon. Hours later, the driver was arrested.
What contributed to the major impact this topic had on social media was the fact that several people came forward on WeChat and Weibo to tell how Didi was warned beforehand: Xiao’s friend immediately contacted Didi after her friend had called out for help during that fatal ride, but she was told to wait and no immediate action was taken. Another female claimed she had already reported the driver to Didi for indecent behavior earlier that week.
In a rapidly changing society where companies such as Didi play an increasingly important role in how people travel and navigate their lives, the Didi murders not only showed the enormous responsibility these companies have in creating a safe environment for passengers, but also showed that the public expects these companies to provide these secure conditions.
After the August murder, Didi suspended its Hitch service, which pairs drivers and passengers traveling the same route (the young women were killed while using Hitch), and added several new safety features to make Didi safer for passengers and to quickly assist customers with any problems they might have.
#2 Flaunt Wealth Challenge
Hashtag “Flaunt Your Wealth Challenge” (#炫富挑战#) – 2,3 billion views
The ‘Flaunt Your Wealth’ or ‘Falling Stars’ hype, in which people post staged photos of themselves ‘falling’ out of their vehicles surrounded by luxury items, first spread on social media in Russia in the summer of 2018, and then made its way to other countries. In China, it became one of the biggest social media hypes of this year.
But besides those photos of seemingly rich Chinese ‘falling’ out of their super expensive cars surrounded by Gucci bags and Chanel make-up, there was also an anti-movement that became hugely popular. It showed how people were mocking the challenge by laying on the floor surrounded by their diplomas, military credential, or study books – defying superficial ideas on the meaning of ‘wealth’ and what it actually looks like.
#3 The Traveling Frog Craze
Hashtag “Traveling Frog” (#旅行青蛙#) – 2,1 billion views
1997 was the year of Tamagotchi, 2018 was the year of the Traveling Frog. The mobile game, designed by a Japanese company, took Chinese social media by storm this year, with thousands of people sharing their struggles in taking care of their virtual frog, which often goes traveling.
The game is characterized by its rather uneventful nature. While at home, the frog sits around and eats or reads, and while away, the player can’t do anything but take care of the garden and wait for their virtual friend to send them a postcard before finally returning.
There are various theories explaining the success of the game. Some say the uneventful app is appealing for young Chinese with stressful lives since it has a calming effect, others might suggest it offers a sense of ‘home’ in a society where fewer people feel at home where they live, and there were even some voices in state media ascribing the success to China’s low birth rates.
#4 Jin Yong Passes Away
The passing of Chinese wuxia novelist Jin Yong (查良鏞), also known as Louis Cha, became big news on Chinese social media this fall. Wuxia (武俠) is a genre of Chinese fiction that focuses on the adventures of martial artists in ancient China, and Jin Yong is regarded as one of the best – if not the top – authors within the genre. Many of his works, of which over 300 million copies were sold worldwide, have been turned into tv series and films.
Jin’s passing set off waves of nostalgia on Weibo, where thousands of netizens shared their favorite works and scenes, thanked the author for all he did, and praised his contributions to Chinese popular culture.
Another person who passed away in November of 2018 is the renowned Hong Kong actress Yammie Lam (藍潔瑛). News of her death also received millions of views on Chinese social media.
#5 Gene-modified Babies
Hashtag “First Case of Gene-Edited HIV Immune Babies” (#首例免疫艾滋病基因编辑婴儿#) – 1,9 billion Weibo views
News that a Chinese researcher from Shenzen has helped make the world’s first genetically edited babies made international headlines in November of this year. He Jiankui (贺建奎) claimed that together with his research team, he succeeded in altering the DNA of embryos, making them resistant to HIV. The twin girls were born earlier this year.
On social media, the topic received many mixed reactions, with many condemning the researcher’s work, and others praising it. Chinese authorities launched an investigation into the research shortly after news came out, and He Jiankui has not been heard of since. Many people on Weibo are now wondering about his whereabouts, what will happen to him, and how this will further impact the lives of the two girls whose genes were edited.
#6 Golden Horse Ceremony’s ‘Taiwan’ Speech
Hashtag “Gong Li Refuses to Confer Award” (#巩俐拒绝颁奖#) – 1,9 billion views on Weibo
The annual Golden Horse Film Awards in Taipei turned out to be a painful confrontation between mainland actors and Taiwanese pro-independence supporters this year. Although Ang Lee, chairman of the Golden Horse committee, had probably hoped to keep politics out of the film festival, the atmosphere of the live-streamed event changed when award-winning director Fu Yue expressed her hopes for an independent Taiwan during her acceptance speech. Later on in the show, actor Tu Men from mainland China struck back on stage by saying he was honored to present an award in “China, Taiwan.”
Things got more polarized and political when famous Chinese actress Gong Li, at the end of the show, refused to get on stage with Ang Lee to present the award for Best Feature Film. The evening officially seemed ruined when, at the end of the night, it turned out that most mainland actors and producers declined taking part in the celebratory award dinner and went straight back to the mainland instead.
This was not the only topic this year that showed that the current and future status of Taiwan is still an incredibly sensitive topic that can set off waves of angry nationalism on social media. A brief visit to Taiwanese bakery 85°C by ROC President Tsai Ing-wen and the surfacing of an old video of actress Vivian Sung in which she called Taiwan her “favorite country” also triggered major discussions on cross-Straits relations.
#7 Chongqing Bus Plunges Into River
Hashtag “Why Chongqing Bus Plunged in the River” (#重庆公交车坠江原因#) – 1,4 billion Weibo views
In late October of this year, an incident in which a public bus plunged off a bridge into the Yangtze river, causing all 15 passengers to die, became a huge topic on Chinese social media. The security camera footage from inside the bus later showed how a passenger who apparently had missed her stop gets angry with the driver and starts hitting him with her mobile phone. The driver then abruptly turns the steering wheel, hitting oncoming traffic, crashes through the safety fence, and plunges into the river.
The incident caused major concerns over aggression in Chinese public transport, with other videos of similar incidents also making their rounds on social media. The city of Nanjing soon introduced security partitions on buses, and the existence of special “grievance awards” for bus drivers who do not respond to angry passengers also became a topic of debate. Many people on Weibo called for bus cards to be linked to one’s identity so that troublemakers will be able to be blacklisted from buses in the future.
#8 The Kunshan Stabbing Case
Hashtag (#追砍电动车主遭反杀#) – 1,25 billion views on Weibo
A bizarre road-rage incident in which a muscular and tattooed BMW driver attacked an innocent cyclist with a big knife, but then ended up dead himself, was the biggest story on Chinese social media this summer, triggering countless of memes.
The entire scene was caught on security cameras. In the night of August 27, a BMW switched from the car lane to the bicycle lane in the city of Kunshan (Jiangsu), colliding with a man driving his bike, who seemingly refused to give way. Two men then step out of their BMW vehicle to confront the cyclist, with one man going back to his vehicle, suddenly pulling out a long knife and going after the cyclist, stabbing him. During the fight, however, the BMW driver suddenly lets the knife slip out of his hands, after which the bike owner quickly picks it up. With the knife in his hands, he now starts attacking the BMW driver, who eventually dies of his injuries.
One of the main reasons for the mass focus on this incident was that there was an ethical question involved, namely: to what extent could this be regarded as legitimate self-defense? It did not take long for the answer to come out, as authorities ruled it self-defense in September. For many, the news was proof that justice had prevailed.
#9 The Dolce and Gabbana Controversy
Although 2018 was supposed to be a great China year for Italian luxury brand Dolce & Gabbana, things unexpectedly spiraled out of control in November of this year, while the brand’s “D&G Loves China” campaign was in full swing.
It started with criticism on a video that was launched by the fashion brand to promote its upcoming Shanghai show. The video, that shows a Chinese model failing to eat Italian food with her chopsticks, was deemed sexist and insulting by many. Things started going downhill real fast after screenshots of comments attributed to fashion designer Stefano Gabbana, in which he scolds China and makes derogatory remarks about Chinese, went viral. It soon led to the cancellation of the big D&G show in Shanghai.
Despite apologies issued by the D&G founders, many netizens called for a boycott of the brand. It is yet unclear to what extent the marketing disaster has affected the brand, but one thing this incident shows is that cultural insensitivities in marketing campaigns can soon lead to a public relations mess.
#10 Wang Baoqiang’s Divorce Drama Continues
Hashtag “Wang Baoqiang Beats up Ma Rong” #王宝强殴打马蓉#) received some 520 million views before it was taken offline
Will there be another year when the 2016 split between Chinese celebrities Wang Baoqiang (王宝强) and ex-wife Ma Rong (马蓉) does not make into the top-trending lists?! Ever since the dramatic divorce of the two became one of the top hashtags of 2016, their fights have continued to be a major topic on Chinese social media.
This time, Chinese actress Ma Rong claimed that her ex-husband attacked her when she came to pick up her children at his house in early December. Dramatic photos and hospital footage soon made their rounds on Weibo, but when news came out that the ‘attack’ might have been staged, and that Ma Rong had caused a scene at her ex’s house, netizens condemned the actress for her actions.
The incident became a major source of inspiration for the Weibo meme machine, where others imitated the dramatic Ma Rong photo and photo-shopped it into gossip magazines.
#11 The High-Speed Train Tyrants
The two train tyrants of 2018 will probably go down in China’s social media history for their meme-worthy and bizarre behavior, that triggered a storm of criticism online. Both of their bad behaviors on high-speed trains were caught on video.
In August of this year, one rude man from Shandong, who refused to give up the seat he took from another passenger, became known as the “High-Speed Train Tyrant” (高铁霸座男 gāotiě bà zuò nán) on Chinese social media. A video showing the man’s rude behavior went viral, and netizens were especially angry because the man pretended he could not get up from the stolen seat and needed a wheelchair – although he did not need one when boarding the train.
In September of 2018, a woman from Hunan, who was dubbed ‘High-Speed Train Tyrant Woman’ (高铁霸座女 gāotiě bà zuò nǚ) by Weibo netizens, had also taken a seat assigned to another passenger while riding the train from Yongzhou to Shenzhen. Despite the conductor’s reasoning, she refused to get up from her window seat to return to her own seat.
Netizens soon linked the two ‘Train Tyrants,’ creating dozens of memes that showed the two as lovebirds getting married. The incidents also showed public support of China’s nascent Social Credit System, with many calling for a system that would allow these kinds of misbehaving people to be blacklisted from public transport in general.
#12 Invictus Gaming: The E-Sports Craze in China
Hashtag “The Meaning of IG Championship” #IG夺冠的意义# – 540 million views on Weibo
People were going absolutely crazy over the success of China’s e-sports when ‘Invictus Gaming’ (IG) became the first Chinese team to win the League of Legends World Championship. Students were hanging banners from their dorm rooms, videos of cheering crowds in school canteens flooded Weibo, and dozens of new memes surfaced on Chinese social media. One of them showed two monkeys with a big “Congratulations IG” above them and one wondering “What is IG?!”, and the other telling him just to follow the rest in congratulating them anyway, signaling that many people had never heard of ‘Invictus Gaming’ before, and were clueless about the top trending lists being filled up with this new topic.
China’s e-sports craze also made one Weibo post the most popular of all time, when billionaire Wang Sicong announced he would be giving away more than $160,000 to Weibo users to celebrate the victory of the Chinese team.
#13 The Boy who was Duped at the Hair Salon
Hashtag “Hairline-boy expressions” (#发际线男孩表情包#) – viewed 470 million times on Weibo
What was supposed to be a quick visit to the hairdresser turned into a disaster when the 18-year-old Wu Zhengqiang (吴正强) was presented with a 40,000 yuan ($5750) bill and a bad haircut. Although the teenager eventually could pay a much lower amount of money to the salon, Wu turned to local media to tell about his unfortunate haircut, and shared that he was not just sad about losing the money, but that he was also unhappy with his new hairstyle and hairline.
The story soon went viral and triggered the creation of dozens of new memes across Chinese social media, turning the duped boy into one of the biggest internet sensations of 2018.
#14 Meng Wanzhou WeChat Moments Post
The December 1st arrest of Meng Wanzhou (孟晚舟), the financial officer of Chinese telecom giant Huawei Technology – which happens to have been founded by her father, Ren Zhengfei (任正非), – became huge news in China and across the world.
Meng was detained during a transit at the Vancouver airport at the request of United States officials. She is accused of fraud for violating US sanctions on Iran. Meng allegedly helped Huawei get around these sanctions by misleading financial institutions into believing that subsidiary company ‘Skycom’ was a separate company in order to conduct business in Iran. Chinese officials, demanding Meng’s release, have called the arrest “a violation of a person’s human rights.”
Meng was released on bail on December 11th. She then shared an update on her Wechat ‘Moments’ page, which received mass attention on Weibo. It showed the feet of a ballet dancer along with a quote saying that “there is suffering behind greatness” (伟大的背后都是苦难). Meng also thanked people for their support, and in doing so, once again received thousands of supportive messages on social media.
#15 The Tang Lanlan Case
The news story of a decade-old abuse case caused an uproar on Chinese social media in late January of 2018, when many netizens on Weibo believed that reporters of the story were biased and were harming the privacy of Tang Lanlan, the alleged victim in the case.
In 2008, a then 14-year-old girl named Tang Lanlan (汤兰兰, pseudonym) accused her father, grandfather, uncles, teachers, the rural director and neighbors of sexually abusing her since the age of seven. It later led to the prosecution of 11 people for rape and forced prostitution of a minor – including Tang’s own parents. As some of those people, including Tang’s mother, had since been released after serving their sentence, they sought the attention of the media in claiming that Tang, now 23 years old, had fabricated the story and that they were searching for her.
Netizens harshly criticized Chinese media outlets such as The Paper for featuring the story and giving away details about the identity of Tang, saying they should protect the victim instead of choosing the side of those convicted. The outrage was so huge that some reporters were even doxxed by netizens, and that articles and hashtags were removed, making the Tang Lan Lang case the greatest clash between Chinese media and netizens in 2018.
#16 Foreigners’ “Preferential Treatment”
Hashtag “Pretend to be foreign and Ofo gives back deposit right away” (#假装外国人ofo秒退押金#) – 250 million views.
There have been many topics over the past year that involved national pride and Chinese social media users feeling insulted or discriminated against. One such topic is the recent collective anger directed at bike sharing platform Ofo for allegedly helping foreigners much quicker than Chinese nationals.
A Weibo user who did not feel like waiting for hours on the phone to get his Ofo deposit back decided to pose as a foreigner to see if it would help. He sent an email in English via Gmail to Ofo, requesting his deposit back. It worked. He posted about it on Weibo, and millions of people responded with anger. Earlier in 2018, there was also outrage when a short movie went viral on Chinese social media that exposed the big differences between the dorm conditions of Chinese students and of foreigners studying in China.
#17 The Sweden Controversy
The alleged maltreatment of a Chinese family in Stockholm ignited major discussions on Chinese social media this September when footage showed how a Chinese man was dragged out of a hotel lobby by Swedish police, while his elderly parents were crying on the sidewalk. The dramatic footage was shot after the tourists arrived at their hotel long before check-in time, and were refused permission to stay overnight in the lobby. When they refused to leave, police got involved.
Chinese media greatly criticized Swedish authorities for how they handled the incident, and it even led to the Chinese embassy in Sweden issuing a safety alert. Not long after, a satirical Swedish TV show made fun of Chinese people through a sketch that listed a number of do’s and don’ts for Chinese tourists, including “not taking a poo outside of historical places.” The TV show added fuel to the fire and was condemned by Chinese social media users. The Chinese embassy in Sweden denounced the satirical Swedish TV show for “maliciously attacking” China. The entire ordeal did not do any good for the relations between Sweden and China, that have already been tense due to the imprisonment of Swedish-Chinese author Gui Minhai.
#18 Fugitives on the Loose
Hashtag “Two Fugitives on the Loose” (#两名重刑犯逃脱#) – 170 million views
It was almost like a movie: two criminals spectacularly escaped from a Liaoning prison and the entire country went on a manhunt, with authorities giving out a big reward for those who’d catch them and setting out drones to catch the two.
Social media played an important role in the search for the fugitives, that took place in early October of this year. Ten thousands of people closely followed the ordeal, as security footage from a local store was posted online only hours after their escape, showing the two criminals buying some food and cigarettes. Within 50 hours of their escape, the fugitives were captured by the police through the help of local villagers.
While you’re here, also check out the top 30 best books to understand China we published earlier this year!
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How Chinese Kuaishou Rebel ‘Pangzai’ Became a Twitter King
He’s been called a ‘Twitter king’, but how did the unexpected online fame of this ‘Hebei Pangzai’ start?
He describes himself as the “inventor of tornado beer drinking style” and as an “ordinary peasant from China.” ‘Hebei Pangzai’ only joined Twitter in August of 2019, but he already has a Twitter following of more than 111.6K.
Although his account is temporarily restricted by Twitter at time of writing (“due to suspicious activity”), his popularity is only growing. Some Twitterers, such as the China twitterer Carl Zha (@CarlZha), are even initiating a “#FreePangzai campaign” to restore the account of the “one true King.”
But where and when did the online fame of ‘Hebei Pangzai’ start?
Let’s begin our introduction to Pangzai with one tweet from March of this year, when Twitter user ‘Hunnaban Trenchboss’ posted a video from Chinese short video app Kuaishou (快手) showing a man – ‘Pangzai’ – wearing sunglasses and smoking a cigarette while preparing an incredible mixed drink.
The man in the video smoothly pops the cap off a bottle of beer with a chopstick, pours some in a large jar, then twirls the bottle and propels the rest of the beer in a tornado of force down his throat.
He follows that up by pouring in more beer, some blue liquor, an egg, some Pepsi, and a hefty glass of baijiu – which he dumps in only after lighting it on fire, igniting his finger, and coolly lighting his cigarette. He then chugs the entire concoction in a matter of seconds.
“How do I become as cool as this guy, The Coolest Guy?”, the tweet said.
The same video was shared again in August by a few Russian accounts, was retweeted by an American account, and then went completely viral, racking up millions of views and tens of thousands of retweets.
That video has now been viewed almost 12 million times on Twitter, and has inspired tens of thousands of fans who herald him as ‘king.’
The man in the video referred to as ‘Pangzai’ (胖仔, ‘chubby dude’) is Liu Shichao (刘世超), a 33-year-old farmer and small-time Chinese internet celebrity from a city called Xingtai in Hebei Province.
According to an interview with Technode, he found out about the video on Twitter when some of his new foreign fans opened Chinese social media accounts to find him and tell him about his overnight online fame.
“One message told me that I was a celebrity now in America,” he told Technode: “So I chatted with the person [who sent the message] for a whole day, with the help of translation software.”
He even posted a reply on the original viral video to alert everybody to his account.
Since then, Liu ‘Pangzai’ has amassed over 111,000 followers and has posted many more videos of everything from drinking, to cooking, to exploring his countryside hometown.
But it was the drinking videos specifically that earned him his following, both abroad and in China.
IT STARTED ON KUAISHOU
“Pangzai epitomizes the typical Kuaishou account.”
Liu began his internet career three years ago on Kuaishou, a Chinese short video app massively popular among China’s lower-tier cities and countryside.
In contrast to the polished, celeb-heavy platform Douyin, which is most popular among urban youths, Kuaishou is a platform for the masses. Its users are known for their crazy antics and general disregard for personal safety.
Pangzai epitomizes the typical Kuaishou account. Posting under the handle “Chubby Dude from Hebei” (@河北胖仔), he uploads videos of himself eating and drinking in eye-popping combinations, or sometimes smashing things – from bricks to unopened water bottles – with his bare hands.
Liu also gained notoriety, and a couple hundred thousand followers, from his mastery of the so-called ‘beer tornado technique’ (小旋风 xiǎo xuànfēng).
According to an interview with the BBC, he peaked at 470,000 followers on Kuaishou and was monetizing his online fame with some 10,000 RMB ($1420) per month.
Unfortunately for Liu, China’s Cyberspace Administration announced a crackdown on vulgar and illegal content across multiple social media platforms in spring of 2018, with a focus on Douyin, Kuaishou, and its sister news company Jinri Toutiao. Kuaishou was pulled from app stores until it cleaned up its act.
It is unclear just how many videos and accounts have been removed as a result of the cleanup. We can get a rough idea from an announcement by Kuaishou earlier this year that in March of 2019 alone, it removed an average of over 11,000 videos and blocked almost 1,000 accounts every day.
The result for Liu was that his account was suspended for four months and the majority of his most popular videos, including the one that went viral abroad, were removed for promoting ‘unhealthy drinking habits.’
When you look at his Kuaishou account today, you won’t see many videos focused solely on baijiu and beer chugging.
The videos that remain on his account do include drinking (and his signature tornado move) but it is always accompanied by eating food or some other activity (such as sitting deep in a field of corn, munching on roast duck and dribbling baijiu down a corn leaf into a glass.)
Liu still has 354,000 followers on Kuaishou. His Chinese fans, like his foreign ones, marvel at his cool and collected manner as he eats and drinks all sorts of disgusting things.
Canned herring features heavily in his most popular recent videos, where he can be seen sipping the juice directly from the can.
“This has to be the most unaffected anyone has ever been by eating canned herring,” says one fan. “The flavor is disgusting! 99.9% of people who try this would vomit,” another online commenter replies.
AN UNEXPECTED TWITTER KING
“Liu is like many young men from the countryside of Northern China: open, friendly, humble, and genuinely excited to share his life.”
This year, Liu seems to have embraced his newfound international stardom with grace and savvy.
He uses Twitter’s in-app translation to help him communicate with fans and has been highly interactive on the platform.
Liu ‘Pangzai’ was also quick to open up a Paypal account and share it with followers, and has recently made YouTube and Instagram accounts to prevent scams pretending to be him. He has also collaborated with a Twitter fan to sell T-shirts online in America.
Many online fans have dubbed him ‘king’, perhaps the highest praise one can receive on the internet today.
But in contrast to the sunglasses and chill demeanor of his videos, Liu does not appear to be an internet celebrity overly obsessed with being cool.
Instead, he is like many young men from the countryside of Northern China: open, friendly, humble, and genuinely excited to share his life (and drinking habits) with the rest of the world.
After reposting all of his old drinking videos from Kuaishou, Liu started asking Twitter fans what they would like to see from him. Many responded that they wanted more about his life in rural China.
He has since followed up with videos showing him fixing a pipe with his friends, exploring his local market, cooking sweet potatoes, and, of course, a tutorial on how to master the ‘tornado beer’ technique.
Many have expressed concern for his health in light of his drinking habits, but he has assured everybody that everything he does is “within his ability” and that he doesn’t drink like that very often.
Liu is grateful for all the support and praise he has received from abroad. “It’s crazy to have all of these foreign friends all of a sudden,” he recently said in an interview with Deadspin: “I really have to thank them a lot. If I have a chance I will find them and we can drink together.”
Seemingly to that end, Liu has recently organized a party to be held near his hometown in China, exciting fans all over the world and spurring many to apply for passports and visas.
The date is set for December 14, 2019 in Zhuamadian City, Hebei Province; too soon for many to make it, but he promises another party in the spring. There is talk also of organizing a visit for Liu ‘Pangzai’ to go to America.
WINDOW INTO CHINESE SOCIAL MEDIA
“Liu’s growing notoriety abroad seems to have flown completely under the radar of the Chinese internet.”
Although there are many vloggers like Pangzai in China, he stands out on Twitter as some sort of window into Chinese social media, especially because this online world is usually so separate from the Western realms of social media.
The recent explosive growth of Chinese social media apps such as TikTok has not done much to facilitate this kind of cultural interaction between China and the West.
Although Tiktok is, in fact, a Chinese app (called Douyin 抖音 in China), there are actually two different versions of the same app in mainland China and abroad, meaning that the other ‘Pangzais’ of the Chinese internet still remain within the social media spheres of the PRC, rarely gaining fame outside of the Great Firewall.
In China, aside from his fans on Kuaishou, Liu’s growing notoriety abroad seems to have flown completely under the radar of the Chinese internet. He is mentioned only one or two times across Weibo, and searches for his name and handle on WeChat, Baidu, and various Chinese tech news sites bring up nothing.
Liu is a rare example of genuine soft power coming out of China. A pure, grassroots man of the people with strong cultural appeal who sincerely enjoys sharing his life and his culture with the rest of the world. His tweets are full of affection and appreciation for his fans, as well as frequent prompts for followers to share their own lives and customs of their home countries.
To watch his introduction to Twitter and rise to fame is to see the best of the internet: cultural interaction, genuinely shared delight, and mutual admiration inspired by hilarious antics caught on camera.
His Twitter fans express their hope that Twitter Support will soon lift the temporary ban on their ‘Twitter king.’ To them, it’s perfectly clear: this online king is nowhere near dead, long live Pangzai!
Follow the #FreePangzai hashtag on Twitter.
Update: Panghaizi is out of Twitter jail!
Want to read more about unexpected online celebrities from China? Also see:
The Story of Two Farmers Who Became Internet Celebrities;
The “Vagrant Shanghai Professor”;
From Farmgirl to Fashionista: Weibo Celebrity Fairy Wang.
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These Are the Foreign Brands Apologizing to China amid Hong Kong Tensions
Who’s apologizing and why? An A-Z list of the foreign companies caught up in China’s online brand hunt.
While the political crisis in Hong Kong is deepening, the propaganda machine in mainland China is running at full speed to condemn anti-Beijing ‘rioters’ and promote the one-China principle.
As state media has been intensifying its news coverage on the situation in Hong Kong, with virtually all outlets using similar narratives, Chinese web users started to focus on foreign (luxury) brands and whether or not they list Hong Kong, Macau, or Taiwan as being part of China.
Starting on August 8, Chinese social media platform Weibo has seen dozens of hashtags taking over Chinese social media in relation to the big brand scandal; one foreign brand after the other was exposed as ‘ignoring’ China’s one-China principle on their website or products.
By the beginning of this week, the online brand hunt had almost become like an online contest, with thousands of netizens suggesting new brands that are allegedly not respecting China’s sovereignty.
Although the trend initially began with Chinese web users condemning brands -starting with Versace-, Chinese state media soon also reported about the online controversies and intensified the movement.
Communist Party newspaper People’s Daily wrote that Western brands are quick to apologize, but should also “learn from their mistakes” in the long run, and cannot disregard the One-China Policy if they want to do business in China.
State media outlet Global Times also published an illustration online, writing the slogan “China can’t be one bit less” (“中国一点都不能少”) that has been used by state media to emphasize China’s one-China principle since the 2016 South China Sea dispute.
In response to the controversies, it has been raining apologies from foreign brands on Chinese social media the past days.
Who is mainly responsible for this online witch hunt? Although it first started with Chinese web users sharing images and screenshots of foreign brands and their ‘erroneous representation’ of China, state media and celebrities soon also started to play a major role in this issue and have contributed to the enormous snowball effect of the trend.
What’s the ‘correct’ way to list Hong Kong or Taiwan according to the one-China principle? Below is an image of the (adjusted) website of Valentino where it lists countries and lists Hong Kong and Taiwan as being part of China.
Here’s a list of the global brands have become tied up in controversy on the mainland this week (this list might still be updated):
● ASICS 亚瑟士
Japanese footwear brand
Brand Weibo account:
https://www.weibo.com/asicsofficial (240,000+ fans)
“ASICS lists HK & Taiwan as Separate Countries” (#亚瑟士将香港与台湾列为国家#): 110 million views.
What’s the problem?
The ASICS website listed Hong Kong and Taiwan as countries.
Yes, statement on August 12, followed by “ASICS apologizes” hashtag (#亚瑟士致歉#), 6,5 million views on Weibo. The footwear brand emphasized that it abides by the one-China policy and that it will correct its “mistakes.”
Besides some netizens who vow not to buy any of the brands in this list disregarding the PRC’s one-China policy, there are no indications as of now that the brand is affected by the issue.
● CALVIN KLEIN
American fashion brand
Brand Weibo account:
https://weibo.com/calvinklein (303,000 fans)
“CK Exposed for Insulting China” (##CK被曝辱华##): 1,5 million views.
What’s the problem?:
Calvin Klein faced criticism for listing Taiwan and Hong Kong as separate countries or regions on its website.
Chinese actress Jelly Lin, Calvin Klein’s brand ambassador for the Asia-Pacific region, announced an immediate termination of collaboration with the American fashion house. The hashtag for this event (#林允终止与CK合作#) received no less than 510 million views. Zhang Yixing (Lay Zhang), a Chinese member of K-pop group Exo and a Calvin Klein model, warned the US clothing company to respect Beijing’s “one China” policy but did not stop working the brand (he did terminate collaborations with Samsung, also in this list).
● COACH 蔻驰
American luxury accessories company
Brand Weibo account:
https://www.weibo.com/coachchina (4+ million fans)
“Coach Lists HK, Macau, Taiwan as Countries” (#蔻驰将港澳台列为国家#): 6 million views.
What’s the problem?:
Less than 24 hours after Versace’s apology, Coach was among the second batch of brands, along with Givenchy, ASICS, and Fresh, to be exposed online for erroneous geographic listings. Coach got in trouble for a t-shirt displaying ‘Hong Kong’ as an independent region and listing ‘Taipei’ as belonging to ‘Taiwan,’ while Shanghai and Beijing are listed under China.
The brand was also found to have listed Hong Kong and Taiwan as independent countries under its website’s “search country” option.
Coach’s China ambassador, supermodel Liu Wen, said on Weibo on Monday that she had cut off her endorsement deal with the fashion label (#刘雯终止与蔻驰合作#, 6 million views) as the brand “seriously impacted the national sentiment of the Chinese people.” State media outlet Global Times suggested the brand faced “potential boycott in China.”
● FRESH 馥蕾诗
American beauty brand
Brand Weibo account:
https://www.weibo.com/freshbeauty (339,500 milion fans)
No separate hashtag for this incident.
What’s the problem?:
Fresh faced backlash for listing ‘Hong Kong’ as a separate region on its official (English) website.
No known direct consequences.
● GIVENCHY 纪梵希
French luxury fashion and perfume house
Brand Weibo account:
https://weibo.com/officialgivenchy (1.5 milion fans)
The topic ‘Givenchy T-Shirt’ (#纪梵希t恤#) became big on Weibo. The hashtag page has over 500 million views.
What’s the problem?:
Like Coach, Givenchy also got in trouble for a t-shirt displaying ‘Hong Kong’ as an independent region and listing ‘Taipei’ as belonging to ‘Taiwan.’
Chinese singer Jackson Yee terminated his brand partnerships with Givenchy (#易烊千玺与纪梵希解约# 680 million views).
● POCARI SWEAT 宝矿力水特
Japanese sport’s drink
Brand Weibo account:
https://www.weibo.com/pocarisweat (15400 fans)
“Pocari Sweat Get Out of China”(#宝矿力水特滚出中国#) is one of the early hashtags associated with the Pocari controversy. With just over 300,000 views, it did not gain huge traction on Weibo.
What’s the problem?
Pocari Sweat is among the earliest brands – if not the earliest- to be caught up in the brand controversy relating to the protests in Hong Kong. As described by Japan Times, pro-democracy demonstrators praised Pocari after it pulled advertising from Hong Kong television station TVB, which protesters accuse of pro-Beijing coverage. Pocari became a popular drink among Hong Kong protesters.
The mainland China office of the brand issued two apology statements on July 11 and 21 in which it emphasized that it operates separately from the Hong Kong division and that it respects China’s “one country, two systems” policy.
Pocari Sweat was condemned by Chinese state media, but it is not clear if people in mainland China are drinking less Pocari because of the issue.
Italian fashion house
Brand Weibo account:
www.weibo.com/valentinoofficial (413,000+ fans)
No particular hashtag.
What’s the problem?:
Valentino listed Hong Kong and Taiwan as separate countries in the region/language menu on its foreign website.
Yes, statement on August 13, in which Valentino apologizes for making “a mistake” on its website. The website has since been changed.
No known consequences, the website seemed to be quickly adjusted, and many netizens expressed their praise for that and for the fact that the recent trend seems to make foreign brands more aware of the importance of respecting the One-China Policy.
● VERSACE 范思哲
Italian fashion house
Brand Weibo account:
https://www.weibo.com/versacechina (850,000+ fans)
“Versace Suspected of [Supporting] Hong Kong and Macau Independence” (#范思哲涉嫌港独澳独#): 3.2 million views.
What’s the problem?:
Versace is the first brand to be targeted in this week’s brand-hunting trend. An image of a T-shirt that listed Hong Kong and Macau as independent countries was first posted on Weibo by a female netizen on August 8, who wrote: “I discovered this recently, and wondered if the design of this t-shirt means that Versace is supporting Hong Kong independence?” Three days later, the image had circulated so much that it became a trending topic. Commenters called out the brand for being “two-faced” and for profiting from Chinese money while disregarding Chinese sovereignty.
Yes, statement on August 11, followed by “Versace apologizes” hashtag (#范思哲道歉#,) 860 million views on Weibo. In its statement, Versace stated that the t-shirts had already been recalled and destroyed in late July, and that the fashion house “deeply apologized for the controversy” that was caused by an “error in its t-shirt design.” Versace further stated that the brand “loves China” and “resolutely respects China’s territorial sovereignty.”
Donatella Versace, the designer and chief creative officer of Versace, also issued a personal apology through Instagram, writing: “Never have I wanted to disrespect China’s National Sovereignty and this is why I wanted to personally apologize for such inaccuracy and for any distress that it may have caused.”
Chinese celebrity Yang Mi ended her relationship with Versace. The announcement received a lot of attention on Chinese social media (#杨幂终止与Versace合作# 1.1 billion views).
● SWAROVSKI 施华洛世奇
Austrian jewelry company
Brand Weibo account:
https://www.weibo.com/swarovskicom (500,00+ fans)
Swarovski, together with Calvin Klein, was one of the brands that popped up in the general ‘luxury brand scandal’ after the Versace controversy had snowballed and had moved to Coach, Givenchy, ASICS, and Fresh. The Swarovski issue was exposed just a bit later and had no separate hashtag on Weibo.
What’s the problem?
Swarovski went trending on Chinese social media for classifying Hong Kong as a country on its website.
Chinese actress Jiang Shuying, also known as Maggie Jiang, announced on Tuesday (August 13) that she would be ending her cooperation with Swarovski (#江疏影与施华洛世奇解约#, 410 million views).
CURRENTLY UNDER SCRUTINY BUT NO APOLOGIES:
● AMAZON 亚马逊
American e-commerce company
Brand Weibo account:
https://www.weibo.com/amazonchina (4.4 million fans)
What’s the problem?
Amazon is one of the latest brands to be added to the virtual PRC wall of shame of international brands going against Beijing’s “One China” principle. On August 14, screenshots of the Amazon e-commerce platform selling t-shirts promoting an independent Hong Kong and displaying anti-China slogans went viral on Weibo.
Amazon did not apologize for the merchandise sold on its platforms, but the company did respond to ChinaNews (#亚马逊回应T恤事件#), emphasizing that Amazon always has and will respect China’s one-China principle, and abide by local laws of the countries Amazon is active in. There were also netizens on Weibo saying they understood that Amazon cannot be responsible for all the merchandise sold by its online shops around the world.
● SAMSUNG 三星
South Korean Tech Company
Brand Weibo account:
https://www.weibo.com/samsung (2.8+ million fans)
No separate hashtag for this issue, although the announcement that Zhang Yixing would terminate his contract with Samsung did receive over 980 million views, making it one of the bigger hashtags in this brand scandal.
What’s the problem?:
Samsung faced criticism on August 14 for damaging China’s “territorial integrity” by displaying choices Hong Kong, China, and Taiwan as “countries” on its website.
Chinese celebrity and K-Pop star Zhang Yixing (Lay Zhang) announced on August 13 that he would no longer work together with Samsung as a brand ambassador for “hurting the national feelings of Chinese compatriots” (#张艺兴与三星解约#, 980 million views!).
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