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This Was Trending in China in 2018: The 18 Biggest Weibo Hashtags of the Year

Manya Koetse

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It’s been an eventful 2018 on Chinese social media. What’s on Weibo lists the 18 topics that have generated the most views and discussions on Chinese social media platform Sina Weibo over the past year.

What’s trending in Western media when it comes to China is not necessarily what is trending on Chinese social media, too. While topics such as the Xinjiang ‘re-education centers’, China’s nascent Social Credit System, #MeToo in China, or the allegedly “banned” Winnie the Pooh movie were some of the biggest China-related topics on social media sites such as Twitter and Facebook this year, Chinese internet users were discussing other things – some issues trending in the Western media were not as big within the PRC due to censorship, but some also simply weren’t as big because of a seeming lack of public interest.

What’s on Weibo has selected the 18 biggest hashtags that were trending on Weibo in 2018, mostly based on their total views, but also based on the impact they had on the meme machine, and the overall discussions that flooded Wechat.

This list has been fully compiled by What’s on Weibo.1 Please note that we have left some topics and hashtags out. One such example is the World Cup. While the World Cup hashtag (#世界杯#) has received a staggering 31 billion views on Weibo alone, this is a more general hashtag that has also been used before 2018; we have attempted to make a selection of topics that were the biggest of this year and 2018 alone.

Due to the scope of this article, some major topics such as the arrest of Richard Liu, the Changchun vaccine scandal, or the online success of the two vlogging farmers and their bamboo rats, did not make the cut, simply because other hashtags garnered more views.

Here we go –

 

#1 The Didi Murders

Hashtag “Female Passenger Murdered by Didi Driver” (#女孩乘滴滴顺风车遇害#) – 2,45 billion views on Weibo. Hashtag “Stewardess Killed in Didi Ride” #空姐滴滴打车遇害案# – 55 million views.

See article here

This year Didi Chuxing, China’s most popular car-hailing app, faced huge public backlash on Weibo, where netizens threatened to boycott the company amid safety concerns. Over the past years, Didi has seen dozens of cases where female passengers were assaulted by their drivers. The terrible murders of two young women in 2018 sparked national outrage.

In May of this year, the murder of a 21-year-old flight attendant by her Didi driver became a major topic of discussion on Weibo. The young woman, Li Mingzhu, was killed in the early morning when she was on her way home from Zhengzhou airport. The body of the driver who killed Li was later found in a nearby river. In August, the 20-year-old passenger Xiao Zhao was raped and stabbed to death by her Didi driver on her way to a birthday party on a Friday afternoon. Hours later, the driver was arrested.

What contributed to the major impact this topic had on social media was the fact that several people came forward on WeChat and Weibo to tell how Didi was warned beforehand: Xiao’s friend immediately contacted Didi after her friend had called out for help during that fatal ride, but she was told to wait and no immediate action was taken. Another female claimed she had already reported the driver to Didi for indecent behavior earlier that week.

In a rapidly changing society where companies such as Didi play an increasingly important role in how people travel and navigate their lives, the Didi murders not only showed the enormous responsibility these companies have in creating a safe environment for passengers, but also showed that the public expects these companies to provide these secure conditions.

After the August murder, Didi suspended its Hitch service, which pairs drivers and passengers traveling the same route (the young women were killed while using Hitch), and added several new safety features to make Didi safer for passengers and to quickly assist customers with any problems they might have.

 

#2 Flaunt Wealth Challenge

Hashtag “Flaunt Your Wealth Challenge” (#炫富挑战#) – 2,3 billion views

See article here

The ‘Flaunt Your Wealth’ or ‘Falling Stars’ hype, in which people post staged photos of themselves ‘falling’ out of their vehicles surrounded by luxury items, first spread on social media in Russia in the summer of 2018, and then made its way to other countries. In China, it became one of the biggest social media hypes of this year.

But besides those photos of seemingly rich Chinese ‘falling’ out of their super expensive cars surrounded by Gucci bags and Chanel make-up, there was also an anti-movement that became hugely popular. It showed how people were mocking the challenge by laying on the floor surrounded by their diplomas, military credential, or study books – defying superficial ideas on the meaning of ‘wealth’ and what it actually looks like.

 

#3 The Traveling Frog Craze

Hashtag “Traveling Frog” (#旅行青蛙#) – 2,1 billion views

See article here

1997 was the year of Tamagotchi, 2018 was the year of the Traveling Frog. The mobile game, designed by a Japanese company, took Chinese social media by storm this year, with thousands of people sharing their struggles in taking care of their virtual frog, which often goes traveling.

The game is characterized by its rather uneventful nature. While at home, the frog sits around and eats or reads, and while away, the player can’t do anything but take care of the garden and wait for their virtual friend to send them a postcard before finally returning.

There are various theories explaining the success of the game. Some say the uneventful app is appealing for young Chinese with stressful lives since it has a calming effect, others might suggest it offers a sense of ‘home’ in a society where fewer people feel at home where they live, and there were even some voices in state media ascribing the success to China’s low birth rates.

 

#4 Jin Yong Passes Away

Hashtag “Jin Yong Passes Away” (#金庸去世#) – 2 billion views on Weibo

The passing of Chinese wuxia novelist Jin Yong (查良鏞), also known as Louis Cha, became big news on Chinese social media this fall. Wuxia (武俠) is a genre of Chinese fiction that focuses on the adventures of martial artists in ancient China, and Jin Yong is regarded as one of the best – if not the top – authors within the genre. Many of his works, of which over 300 million copies were sold worldwide, have been turned into tv series and films.

Jin’s passing set off waves of nostalgia on Weibo, where thousands of netizens shared their favorite works and scenes, thanked the author for all he did, and praised his contributions to Chinese popular culture.

Another person who passed away in November of 2018 is the renowned Hong Kong actress Yammie Lam (藍潔瑛). News of her death also received millions of views on Chinese social media.

 

#5 Gene-modified Babies

Hashtag “First Case of Gene-Edited HIV Immune Babies” (#首例免疫艾滋病基因编辑婴儿#) – 1,9 billion Weibo views 

See article here

News that a Chinese researcher from Shenzen has helped make the world’s first genetically edited babies made international headlines in November of this year. He Jiankui (贺建奎) claimed that together with his research team, he succeeded in altering the DNA of embryos, making them resistant to HIV. The twin girls were born earlier this year.

On social media, the topic received many mixed reactions, with many condemning the researcher’s work, and others praising it. Chinese authorities launched an investigation into the research shortly after news came out, and He Jiankui has not been heard of since. Many people on Weibo are now wondering about his whereabouts, what will happen to him, and how this will further impact the lives of the two girls whose genes were edited.

 

#6 Golden Horse Ceremony’s ‘Taiwan’ Speech

Hashtag “Gong Li Refuses to Confer Award” (#巩俐拒绝颁奖#) – 1,9 billion views on Weibo

See article here

The annual Golden Horse Film Awards in Taipei turned out to be a painful confrontation between mainland actors and Taiwanese pro-independence supporters this year. Although Ang Lee, chairman of the Golden Horse committee, had probably hoped to keep politics out of the film festival, the atmosphere of the live-streamed event changed when award-winning director Fu Yue expressed her hopes for an independent Taiwan during her acceptance speech. Later on in the show, actor Tu Men from mainland China struck back on stage by saying he was honored to present an award in “China, Taiwan.”

Things got more polarized and political when famous Chinese actress Gong Li, at the end of the show, refused to get on stage with Ang Lee to present the award for Best Feature Film. The evening officially seemed ruined when, at the end of the night, it turned out that most mainland actors and producers declined taking part in the celebratory award dinner and went straight back to the mainland instead.

This was not the only topic this year that showed that the current and future status of Taiwan is still an incredibly sensitive topic that can set off waves of angry nationalism on social media. A brief visit to Taiwanese bakery 85°C by ROC President Tsai Ing-wen and the surfacing of an old video of actress Vivian Sung in which she called Taiwan her “favorite country” also triggered major discussions on cross-Straits relations.

 

#7 Chongqing Bus Plunges Into River

Hashtag “Why Chongqing Bus Plunged in the River” (#重庆公交车坠江原因#) – 1,4 billion Weibo views

See article here

In late October of this year, an incident in which a public bus plunged off a bridge into the Yangtze river, causing all 15 passengers to die, became a huge topic on Chinese social media. The security camera footage from inside the bus later showed how a passenger who apparently had missed her stop gets angry with the driver and starts hitting him with her mobile phone. The driver then abruptly turns the steering wheel, hitting oncoming traffic, crashes through the safety fence, and plunges into the river.

The incident caused major concerns over aggression in Chinese public transport, with other videos of similar incidents also making their rounds on social media. The city of Nanjing soon introduced security partitions on buses, and the existence of special “grievance awards” for bus drivers who do not respond to angry passengers also became a topic of debate. Many people on Weibo called for bus cards to be linked to one’s identity so that troublemakers will be able to be blacklisted from buses in the future.

 

#8 The Kunshan Stabbing Case

Hashtag (#追砍电动车主遭反杀#) – 1,25 billion views on Weibo

See article here

A bizarre road-rage incident in which a muscular and tattooed BMW driver attacked an innocent cyclist with a big knife, but then ended up dead himself, was the biggest story on Chinese social media this summer, triggering countless of memes.

The entire scene was caught on security cameras. In the night of August 27, a BMW switched from the car lane to the bicycle lane in the city of Kunshan (Jiangsu), colliding with a man driving his bike, who seemingly refused to give way. Two men then step out of their BMW vehicle to confront the cyclist, with one man going back to his vehicle, suddenly pulling out a long knife and going after the cyclist, stabbing him. During the fight, however, the BMW driver suddenly lets the knife slip out of his hands, after which the bike owner quickly picks it up. With the knife in his hands, he now starts attacking the BMW driver, who eventually dies of his injuries.

One of the main reasons for the mass focus on this incident was that there was an ethical question involved, namely: to what extent could this be regarded as legitimate self-defense? It did not take long for the answer to come out, as authorities ruled it self-defense in September. For many, the news was proof that justice had prevailed.

 

#9 The Dolce and Gabbana Controversy

Hashtag “D&G Show Canceled” #DG大秀取消# and “D&G Designer Responds Again” (#dg设计师再次回应#) 820 & 940 million views on Weibo 

See article here

Although 2018 was supposed to be a great China year for Italian luxury brand Dolce & Gabbana, things unexpectedly spiraled out of control in November of this year, while the brand’s “D&G Loves China” campaign was in full swing.

It started with criticism on a video that was launched by the fashion brand to promote its upcoming Shanghai show. The video, that shows a Chinese model failing to eat Italian food with her chopsticks, was deemed sexist and insulting by many. Things started going downhill real fast after screenshots of comments attributed to fashion designer Stefano Gabbana, in which he scolds China and makes derogatory remarks about Chinese, went viral. It soon led to the cancellation of the big D&G show in Shanghai.

Despite apologies issued by the D&G founders, many netizens called for a boycott of the brand. It is yet unclear to what extent the marketing disaster has affected the brand, but one thing this incident shows is that cultural insensitivities in marketing campaigns can soon lead to a public relations mess.

 

#10 Wang Baoqiang’s Divorce Drama Continues

Hashtag “Wang Baoqiang Beats up Ma Rong” #王宝强殴打马蓉#) received some 520 million views before it was taken offline 

See article here 

Will there be another year when the 2016 split between Chinese celebrities Wang Baoqiang (王宝强) and ex-wife Ma Rong (马蓉) does not make into the top-trending lists?! Ever since the dramatic divorce of the two became one of the top hashtags of 2016, their fights have continued to be a major topic on Chinese social media.

This time, Chinese actress Ma Rong claimed that her ex-husband attacked her when she came to pick up her children at his house in early December. Dramatic photos and hospital footage soon made their rounds on Weibo, but when news came out that the ‘attack’ might have been staged, and that Ma Rong had caused a scene at her ex’s house, netizens condemned the actress for her actions.

The incident became a major source of inspiration for the Weibo meme machine, where others imitated the dramatic Ma Rong photo and photo-shopped it into gossip magazines.

 

#11 The High-Speed Train Tyrants

Hashtag “High-speed Train Tyrant Woman” (#高铁霸座女#) – 505 million views and #高铁霸座事件# – 110 million views

See article here

The two train tyrants of 2018 will probably go down in China’s social media history for their meme-worthy and bizarre behavior, that triggered a storm of criticism online. Both of their bad behaviors on high-speed trains were caught on video.

In August of this year, one rude man from Shandong, who refused to give up the seat he took from another passenger, became known as the “High-Speed Train Tyrant” (高铁霸座男 gāotiě bà zuò nán) on Chinese social media. A video showing the man’s rude behavior went viral, and netizens were especially angry because the man pretended he could not get up from the stolen seat and needed a wheelchair – although he did not need one when boarding the train.

In September of 2018, a woman from Hunan, who was dubbed ‘High-Speed Train Tyrant Woman’ (高铁霸座女 gāotiě bà zuò nǚ) by Weibo netizens, had also taken a seat assigned to another passenger while riding the train from Yongzhou to Shenzhen. Despite the conductor’s reasoning, she refused to get up from her window seat to return to her own seat.

Netizens soon linked the two ‘Train Tyrants,’ creating dozens of memes that showed the two as lovebirds getting married. The incidents also showed public support of China’s nascent Social Credit System, with many calling for a system that would allow these kinds of misbehaving people to be blacklisted from public transport in general.

 

#12 Invictus Gaming: The E-Sports Craze in China

Hashtag “The Meaning of IG Championship”  #IG夺冠的意义# – 540 million views on Weibo

See article here

People were going absolutely crazy over the success of China’s e-sports when ‘Invictus Gaming’ (IG) became the first Chinese team to win the League of Legends World Championship. Students were hanging banners from their dorm rooms, videos of cheering crowds in school canteens flooded Weibo, and dozens of new memes surfaced on Chinese social media. One of them showed two monkeys with a big “Congratulations IG” above them and one wondering “What is IG?!”, and the other telling him just to follow the rest in congratulating them anyway, signaling that many people had never heard of ‘Invictus Gaming’ before, and were clueless about the top trending lists being filled up with this new topic.

China’s e-sports craze also made one Weibo post the most popular of all time, when billionaire Wang Sicong announced he would be giving away more than $160,000 to Weibo users to celebrate the victory of the Chinese team.

 

#13 The Boy who was Duped at the Hair Salon

Hashtag “Hairline-boy expressions” (#发际线男孩表情包#) – viewed  470 million times on Weibo

See article

What was supposed to be a quick visit to the hairdresser turned into a disaster when the 18-year-old Wu Zhengqiang (吴正强) was presented with a 40,000 yuan ($5750) bill and a bad haircut. Although the teenager eventually could pay a much lower amount of money to the salon, Wu turned to local media to tell about his unfortunate haircut, and shared that he was not just sad about losing the money, but that he was also unhappy with his new hairstyle and hairline.

The story soon went viral and triggered the creation of dozens of new memes across Chinese social media, turning the duped boy into one of the biggest internet sensations of 2018.

 

#14 Meng Wanzhou WeChat Moments Post

Hashtag “Meng Wanzhou’s WeChat Moments Post after Release” (#孟晚舟保释后发朋友圈#) – 380 million views on Weibo

See article

The December 1st arrest of Meng Wanzhou (孟晚舟), the financial officer of Chinese telecom giant Huawei Technology – which happens to have been founded by her father, Ren Zhengfei (任正非), – became huge news in China and across the world.

Meng was detained during a transit at the Vancouver airport at the request of United States officials. She is accused of fraud for violating US sanctions on Iran. Meng allegedly helped Huawei get around these sanctions by misleading financial institutions into believing that subsidiary company ‘Skycom’ was a separate company in order to conduct business in Iran. Chinese officials, demanding Meng’s release, have called the arrest “a violation of a person’s human rights.”

Meng was released on bail on December 11th. She then shared an update on her Wechat ‘Moments’ page, which received mass attention on Weibo. It showed the feet of a ballet dancer along with a quote saying that “there is suffering behind greatness” (伟大的背后都是苦难). Meng also thanked people for their support, and in doing so, once again received thousands of supportive messages on social media.

 

#15 The Tang Lanlan Case

Hashtag “The Truth about the Tang LanLan Case” (#汤兰兰案真相调查#) – viewed 340 million times on Weibo (also 汤兰兰性侵案 => hashtag now removed, then 50 million views)

See article 

The news story of a decade-old abuse case caused an uproar on Chinese social media in late January of 2018, when many netizens on Weibo believed that reporters of the story were biased and were harming the privacy of Tang Lanlan, the alleged victim in the case.

In 2008, a then 14-year-old girl named Tang Lanlan (汤兰兰, pseudonym) accused her father, grandfather, uncles, teachers, the rural director and neighbors of sexually abusing her since the age of seven. It later led to the prosecution of 11 people for rape and forced prostitution of a minor – including Tang’s own parents. As some of those people, including Tang’s mother, had since been released after serving their sentence, they sought the attention of the media in claiming that Tang, now 23 years old, had fabricated the story and that they were searching for her.

Netizens harshly criticized Chinese media outlets such as The Paper for featuring the story and giving away details about the identity of Tang, saying they should protect the victim instead of choosing the side of those convicted. The outrage was so huge that some reporters were even doxxed by netizens, and that articles and hashtags were removed, making the Tang Lan Lang case the greatest clash between Chinese media and netizens in 2018.

 

#16 Foreigners’ “Preferential Treatment”

Hashtag “Pretend to be foreign and Ofo gives back deposit right away” (#假装外国人ofo秒退押金#) – 250 million views. 

See article

There have been many topics over the past year that involved national pride and Chinese social media users feeling insulted or discriminated against. One such topic is the recent collective anger directed at bike sharing platform Ofo for allegedly helping foreigners much quicker than Chinese nationals.

A Weibo user who did not feel like waiting for hours on the phone to get his Ofo deposit back decided to pose as a foreigner to see if it would help. He sent an email in English via Gmail to Ofo, requesting his deposit back. It worked. He posted about it on Weibo, and millions of people responded with anger. Earlier in 2018, there was also outrage when a short movie went viral on Chinese social media that exposed the big differences between the dorm conditions of Chinese students and of foreigners studying in China.

 

#17 The Sweden Controversy

Hashtag “Chinese Tourists Abused by Swedish Police” #中国游客遭瑞典警察粗暴对待# and “Swedish TV Show Insults China” #瑞典辱华节目#– 170 and 50 million views on Weibo

See article here and here

The alleged maltreatment of a Chinese family in Stockholm ignited major discussions on Chinese social media this September when footage showed how a Chinese man was dragged out of a hotel lobby by Swedish police, while his elderly parents were crying on the sidewalk. The dramatic footage was shot after the tourists arrived at their hotel long before check-in time, and were refused permission to stay overnight in the lobby. When they refused to leave, police got involved.

Chinese media greatly criticized Swedish authorities for how they handled the incident, and it even led to the Chinese embassy in Sweden issuing a safety alert. Not long after, a satirical Swedish TV show made fun of Chinese people through a sketch that listed a number of do’s and don’ts for Chinese tourists, including “not taking a poo outside of historical places.” The TV show added fuel to the fire and was condemned by Chinese social media users. The Chinese embassy in Sweden denounced the satirical Swedish TV show for “maliciously attacking” China. The entire ordeal did not do any good for the relations between Sweden and China, that have already been tense due to the imprisonment of Swedish-Chinese author Gui Minhai.

 

#18 Fugitives on the Loose

Hashtag “Two Fugitives on the Loose” (#两名重刑犯逃脱#) – 170 million views

See article here

It was almost like a movie: two criminals spectacularly escaped from a Liaoning prison and the entire country went on a manhunt, with authorities giving out a big reward for those who’d catch them and setting out drones to catch the two.

Social media played an important role in the search for the fugitives, that took place in early October of this year. Ten thousands of people closely followed the ordeal, as security footage from a local store was posted online only hours after their escape, showing the two criminals buying some food and cigarettes. Within 50 hours of their escape, the fugitives were captured by the police through the help of local villagers.

While you’re here, also check out the top 30 best books to understand China we published earlier this year!

By Manya Koetse

*1 (We kindly ask not to reproduce this list without permission – please link back if referring to it).


Directly support Manya Koetse. By supporting this author you make future articles possible and help the maintenance and independence of this site. Donate directly through Paypal here. Also check out the What’s on Weibo donations page for donations through creditcard & WeChat and for more information.

 

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©2018 Whatsonweibo. All rights reserved. Do not reproduce our content without permission – you can contact us at info@whatsonweibo.com

 

 

Manya Koetse is a sinologist, writer, and public speaker specializing in China’s social trends, digital culture, and online media ecosystems. She founded What’s on Weibo in 2013 and now runs the Eye on Digital China newsletter. Learn more at manyakoetse.com or follow her on X, Instagram, or LinkedIn.

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China Brands, Marketing & Consumers

Quack Like a Goose: Why Beijing Street Vendor “Auntie Goose Legs” Sparked a Nationwide Debate

After the first complaints surfaced, Auntie Goose Legs admitted the truth about her business: she ha been selling duck legs all along.

Manya Koetse

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🔥 Originally published in Eye on Digital China.
My premium newsletter covering the stories, memes, debates, and viral moments shaping online conversations in China. Subscribe here to receive future editions.

If it walks like a duck and quacks like a duck, it might still be a goose – or the other way around. That, at least, is the takeaway from two stories that recently went viral on Chinese social media.

The woman at the center of it all is Beijing street-food vendor Chen Xiufeng (陈秀凤), better known as “Auntie Goose Legs” (鹅腿阿姨). Over the years, she became something of a local celebrity in Beijing’s university district. Originally from Jiangsu, the migrant vendor had been selling her famous roasted goose legs to students since 2011.

She skyrocketed to national fame in 2023 , but became the target of widespread criticism last week after it was revealed that her celebrated goose legs – sold for 16 yuan ($2.20) per piece – were actually duck meat all along.

The controversy came up after the vendor ventured beyond the university area into Beijing’s business district. At the universities, she enjoyed a loyal customer base and dedicated WeChat groups. In her new market, however, customers proved more skeptical. Some noticed that the meat looked suspiciously duck-like; others complained that the color seemed off.

In the university district, Auntie Goose Legs she enjoyed a loyal customer base and dedicated WeChat groups.

After the first complaints surfaced, Auntie Goose Legs admitted the truth on WeChat on June 9.

“The ingredients I originally used were goose legs,” she wrote, “but they have been out of stock for more than fifteen years. The current ingredient is duck legs.”

It turned out that she had only sold goose legs, the product that made her famous, for two months back in 2011 before switching to the much cheaper duck. “Did geese become extinct without us knowing?” some netizens joked.

The revelation quickly exploded online. The hashtag “What Auntie Goose Legs is Selling Turns Out to be Duck Legs” (#鹅腿阿姨卖的是鸭腿#) became the top trending on Weibo for an entire day, with millions of people discussing the topic.

 

Why did millions of people become so outraged over a single Beijing street vendor selling duck instead of goose?

 

Piggybacking on the debate, Anhui-based commentators pointed out that a beloved regional specialty has the exact opposite ‘problem.’ Wuwei smoked duck (无为板鸭) is branded as duck, but is usually goose. According to local standards, however, goose products may be sold under this name, prompting discussions about “hanging up a goat’s head, while selling dog meat“ (挂羊头卖狗肉): advertising one thing while selling another.

Because geese are more expensive than ducks in China, and generally considered tastier, the Anhui duck-is-goose story, unlike the Auntie Goose Legs controversy, did not provoke online anger. Instead, many people saw it as an example of sellers prioritizing flavor over cost. Auntie Goose Legs is seen as doing the exact opposite.

But why did millions of people actually become so outraged over a single Beijing street vendor selling duck instead of goose, especially when there were no indications that anyone became ill? The answer has little to do with poultry and everything to do with trust.

Auntie Goose Legs during the prime time in Beijing’s University District in late 2023 (image via Lianhe Zaobao 联合早报).

Food fraud and mislabeling have been longstanding concerns in China. Earlier surveys found that food safety worries even outweighed concerns about public security and environmental issues, and while China’s food safety record has improved in recent years, public trust remains fragile.

Part of these concerns are immediate and practical. Major scandals in the past involving melamine-tainted infant formula or recycled “gutter oil” have posed serious risks to public health. But the issue goes beyond health risks alone.

 

If a goose can be a duck, then what exactly is the duck?

 

Whereas food safety concerns in many Western countries often focus on contamination, Chinese consumers are frequently just as concerned with economic deception. It is unfair to pay for a more expensive goose and receive a duck. Even if no one gets sick, Chinese consumer law still treats it as fraud.

More important, however, is what such deception does to confidence in the broader food system. If a goose can be a duck, then what exactly is the duck?

As a major 2023 college canteen scandal demonstrated, the build-up of deceit can reach a breaking point among the public. During that somewhat Kafkaesque “rat head or duck neck” (鼠头or鸭脖”事件) controversy, officials insisted a rat head found in a student’s rice was merely a “duck neck,” even though everyone could clearly see the snout and teeth of a rodent.

This kind of gaslighting shatters social trust and reinforces a generalized sense that, as a consumer, you are entirely on your own. When regulators fail to step in honestly, even a seemingly isolated incident comes to symbolize more dangerous forms of systemic food fraud.

And this is where the Auntie Goose Legs story stings the most.

People did not come to her simply because her food was good. Over the years, she had become part of local student life, and she felt safe and authentic. Her pink scooter helmet, which she continued to wear while working, became an iconic symbol of her no-nonsense and humble image. Her success was built on word of mouth and, above all, on the trust her customers placed in her.

That this particular “auntie” deceived her customers by selling a different product than the one she advertised is no longer really about her. If duck is goose, goose is duck, and your local auntie has deceived you for years, then who can you trust anymore?

 

  • Read more about how Auntie Goose Legs rose to fame in 2023 here.

 

By Manya Koetse
(follow on X, LinkedIn, or Instagram)

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China Arts & Entertainment

The Reunification with Taiwan is Hitting Chinese Cinemas This Summer

A new state-backed epic about the Qing conquest of Taiwan is stirring debate. Plus: the Shanxi mine disaster, a controversial prison film, hukou reform, and China’s top 5 rising books.

Manya Koetse

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🔥 China Trend Watch (Week 21–22 | 2026) Part of Eye on Digital China by Manya Koetse, China Trend Watch is an overview of what’s trending and being discussed on Chinese social media.


In this edition:

  • China’s upcoming Taiwan reunification blockbuster
  • 8 Quick Scrolls to Know
  • The Liushenyu coal mine disaster exposes hidden tunnels, “yin-yang maps,” and systemic safety failures
  • A controversial prison film starring a convicted killer is pulled from cinemas
  • China announces major hukou reforms
  • China’s Top 5 Rising Books
  • Why everyone is saying: “I genuinely did feel uncomfortable”

 


 

Chinese cinema is “riding the winds of history.”[1] While the biggest films of the 2025 summer movie season focused on the Second Sino-Japanese War, this year, it is China’s military campaign to take Taiwan that is heading to the big screen.

The movie Battle of Penghu (澎湖海战), scheduled to premiere in mainland China on July 25, is a state-backed historical epic centered on the major naval battle that ultimately led to the Qing conquest of Taiwan.

Over the past week, the film held its first full preview screenings, released its theatrical trailer, unveiled a series of posters, and triggered online discussions.

The film’s narrative and promotional slogans make clear that its timing is neither coincidental nor merely historical. The movie is deeply entangled with contemporary cross-strait politics and Beijing’s message that unification with Taiwan is inevitable and “unstoppable.”

The “Battle of Penghu”, also known as the Battle of the Pescadores, took place in 1683, when Qing dynasty admiral Shi Lang (施琅) defeated the forces of the Zheng regime in Taiwan, which was basically the last big Ming loyalist center after Beijing had already fallen in 1644. Shi Lang’s victory at sea led to the Zheng regime’s surrender and the Qing annexation of Taiwan, formalized in 1684 when Taiwan was incorporated as a prefecture of Fujian province.

Over the past decade, China has increasingly fused Hollywood-style commercial filmmaking with state propaganda goals. Although Xi-era patriotic blockbusters had appeared earlier, the 2021 Korean War epic The Battle at Lake Changjin marked a turning point: it showed that a visually spectacular film could become both a massive commercial success and an effective vehicle for state messaging.

Beyond serving as spectacular propaganda and a nationalist boost, The Battle at Lake Changjin also became a platform for promoting a new narrative about China’s role in the Korean War. The film helped breathe new life into these narratives among younger Chinese moviegoers, who bought merchandise, checked in online while watching the film, and even posted photos of themselves eating frozen potatoes — echoing scenes from the movie based on the real experiences of soldiers on the battlefield.

The victory the Chinese soldiers achieved on the battlefield in Korea against the Americans was a reminder of Chinese courage and pride at a time of heightened Sino-American tensions.

Battle at Lake Changjin caused a real social media frenzy surrounding its merchandise and people eating frozen potatoes to share in the hardships felt by those on the battlefield.

Last year, similar dynamics unfolded when Dead to Rights (Nanjing Photo Studio, 南京照相馆) hit theaters, focusing on the Japanese invasion of Nanjing and the atrocities that followed. Together with Unit 731 and Dongji Island (东极岛), it formed part of a broader cinematic re-narration of the Sino-Japanese War (read more here).

The films were accompanied by a wider state media campaign emphasizing how China’s War of Resistance against Japan, as an integral part of World War II, represented China’s major contribution and sacrifice in the global fight against fascism, underscoring the country’s important role in shaping the postwar world order.

Now, this upcoming Taiwan-focused blockbuster seems to follow a similar playbook.

The movie is directed by award-winning Hong Kong filmmaker Cheang Pou-soi (郑保瑞). Wang Xueqi (王学圻), one of China’s most respected veteran actors, stars as Admiral Shi Lang, while the super-popular Jackson Yee (易烊千玺), the TFBOYS pop idol who turned into an acclaimed actor, plays the young Emperor Kangxi. Other major names starring in the movie include Zhao Liying (赵丽颖), one of China’s most renowned female stars, and Geng Le (耿乐), who also starred in Battle at Lake Changjin.

Promo posters for Battle at Penghu.

Besides the cast, the other details surrounding the production of the film are also impressive.

The crew reportedly spent 34 months in preparation, constructing 50 ancient warships, including twelve battleships of nearly 40 meters long, allegedly the largest historical naval replicas ever built in China. Most of them were destroyed during filming. We can expect some spectacular scenes.

Although this summer blockbuster appears to have the right formula for another Battle at Lake Changjin-like success, criticism is surfacing online.

Many netizens argue that the film should never have celebrated Admiral Shi Lang as its hero, and that it would have been more appropriate to focus on Zheng Chenggong (鄭成功, Koxinga) instead, since he is the one who expelled a foreign colonial power, the Dutch VOC, in 1662 and established the first Han Chinese governance on Taiwan. Due to this story of resistance against Western imperialism, many see Zheng Chenggong as the true hero.

💬 As one commenter writes: “Zheng Chenggong [Koxinga] drove out the Dutch colonizers and recovered Taiwan — what does that have to do with Shi Lang? Instead of making a film about Zheng Chenggong, they chose to make one about the traitor Shi Lang.

Adding to this criticism, others wondered why a movie celebrating the Qing dynasty’s defeat of the Ming loyalist Zheng regime — framed by some netizens as “Manchu forces defeating Han Chinese” — should be treated as part of Chinese history worth celebrating.

Shi Lang’s backstory makes him a contested figure in Chinese history. Originally, he was a general under Koxinga until he switched allegiances and ultimately surrendered to the Qing, leading some critics to label him a traitor (“汉奸”) rather than a hero.

One relevant study by Ronald C. Po [2] into the historical commemoration of Shi Lang argues that Shi Lang’s image has been continuously reconstructed since the Qing dynasty to serve shifting political agendas.

In this case, Shi Lang is framed as the admiral who “unified” Taiwan with China, making him an important historical anchor for the one-China narrative.

In the end, that’s what it’s all about — and the movie’s official tagline is clear about that: “What is isolated must return; what is divided must unite” (“孤悬必归、分疆必合”). Its trailer closes with the slogan “Unifying Taiwan is unstoppable” (“统一台湾,势不可挡”).

Whether Battle of Penghu will become as big a box office hit as Battle at Lake Changjin remains to be seen, but I doubt it, since we know that it’s putting reunification with Taiwan on mainland cinema screens this summer in a way many Chinese find flawed.

One critical reviewer, popular Weibo account @释不归, says:

💬 “The core historiographical flaw of Battle of Penghu does not lie in its ‘choice of the Qing dynasty’s perspective,’ but in its systematic concealment through a ‘unification narrative’ (统一叙事) that forcibly whitewashes a history full of moral grey zones into a binary confrontation between justice and evil.

For this reason, some say they will boycott the film, while others are celebrating it as a blockbuster promoting unification with Taiwan. Either way, it promises to spark a debate worth watching, and it’s one I’ll certainly be following this summer 👀🍿. I will report back to you after I’ve seen it!

There’s a lot more to catch up on, so keep reading to see which stories dominated online conversations in China over the past two weeks.


Quick Scrolls

  • 🌧️ Severe rainstorms and extreme weather triggered flash floods in Chongqing’s Yongchuan District, leaving nine people dead and eleven missing.
  • 🏪 The “Father of the Convenience Store,” 7-Eleven founder Toshifumi Suzuki (铃木敏文), is being remembered on Chinese social media following his passing in Tokyo at the age of 93. Netizens praised Suzuki for bringing 24-hour convenience culture to Asia and reshaping global retail.
  • 🇷🇸 The first-ever China state visit by Serbian President Aleksandar Vučić became a major talking point on social media, where many netizens refer to Vučić as “577” because his Chinese name sounds similar to “5-7-7” (五七七 wǔ qī qī). Vučić said he was aware of the nickname and perfectly happy being “577.”
  • 🎬 The Chaoshan-dialect film Letters to Grandma (阿嬷的情书) surpassed 10 billion yuan ($1.38 billion) at the box office within 25 days. With a 9.1 rating on Douban, the underdog production has become one of the biggest surprise hits of 2026, achieving massive success without major stars or blockbuster budgets.
  • 🏛️ Wuhan University recently opened its campus to the public without requiring reservations. Although not everyone is happy about visitors roaming the grounds and taking photos, the move has sparked broader discussions about how Chinese university campuses, as important cultural and public spaces, should be made more accessible.
  • 🚀 After nearly seven months in orbit, the Shenzhou-21 crew welcomed the incoming Shenzhou-23 astronauts aboard Tiangong. The docking marked the eighth “space meetup” in Chinese spaceflight history and the first time an astronaut from Hong Kong entered the space station.
  • 🛵 Olympic swimmer Sun Yang (孙杨) went viral after grabbing his phone during a TV interview to order food delivery. One related Weibo hashtag — “Sun Yang suddenly starts ordering food during interview” (#孙杨采访时突然开始点餐) — received over 61 million views. Some commenters described him as a typical post-90s-generation personality who simply does whatever he feels like.
  • ☠️ One of China’s most sensational corporate crime cases has come to an end. Xu Yao (许垚), former CEO of Santi Universe, the company holding the rights to the hugely successful The Three-Body Problem IP, was executed on May 21, two years after being convicted of poisoning gaming tycoon Lin Qi in 2020. Xu used a deadly mix of pufferfish toxin and amatoxin and also poisoned four other colleagues with methylmercury.
  •  


The Week’s Key Stories

Hidden Back Doors, Yin-Yang Maps: The Liushenyu Coal Mine Disaster

The catastrophic gas explosion at the Liushenyu Coal Mine (留神峪煤矿) in Qinyuan County, Shanxi, has dominated Chinese news discussions over the past week. The explosion, which occurred on the evening of May 22, killed at least 82 people, while 123 others were hospitalized with injuries of varying severity. Two people remain missing.

This is the worst coal mine incident in China since 2009, when an explosion at the Xinxing coal mine (新兴煤矿) in Heilongjiang killed 108 people.

Soon after the incident in Qinyuan, discussions began focusing on safety violations, especially after the reported numbers failed to add up. At the time of the explosion, 247 workers were reportedly underground, yet the company operating the mine, Tongzhou Group, had recorded only 124 names in the entry log, meaning around 123 workers had entered the mine without following required protocols.

During rescue operations, emergency workers soon discovered that the mine’s official maps did not match the actual underground layout. Tongzhou Group had apparently been operating with so-called “yin-yang maps” (阴阳图纸): two versions of the mine plan — one official version shown to inspectors, and another real version used in practice.

In a May 26 Xinhua report, it was revealed that the mine even had camouflage doors (假门) — constructed from steel mesh wire and woven sacking to resemble tunnel rock walls — to conceal unauthorized tunnels from safety inspectors. When inspectors arrived, workers inside would reportedly seal the door and smear it with coal dust to make it indistinguishable from the surrounding tunnel walls.

In this way, the mine could maximize output and produce extra coal outside official quotas without reporting it. But it also meant these hidden areas fell outside formal oversight and safety protocols, which is why they are referred to as “invisible bombs” (隐形炸弹) within the mining system: gas could accumulate due to insufficient ventilation.

The mine had already been listed in 2024 by China’s mine safety regulator as a site with “serious hazards.”

On social media, the disaster has sparked anger over systemic failures surrounding a mine disaster many viewed as preventable, and over management’s apparent disregard for the lives and safety of its contracted workers, who already occupy some of the most dangerous and lowest-status positions in China’s labor market.

In multiple ways, the Liushenyu Coal Mine disaster shows similarities to the recent Liuyang fireworks factory explosion, which also occurred in May.

Although the two disasters took place in very different industries and locations, they reveal a similar pattern: there had been explicit prior warnings in official records that went unaddressed; inspections identified problems but failed to halt production; hidden production conditions/mechanisms were involved; and both disasters killed dozens of vulnerable migrant workers employed through informal labor arrangements.

One comment pretty much rounds up a general sentiment:

💬 “For the sake of enormous profits, they completely disregarded safety and basic human morality, and showed utter contempt for human life, which is an unforgivable crime! The leadership must receive the death penalty!


Award-Winning Prison Film Starring Convicted Killer Pulled in China

A Chinese film that was supposed to premiere in mainland cinemas on May 30 has backfired and been pulled following days of controversy and intense online discussion.

The movie, titled Mom from Prison (监狱来的妈妈) in Chinese and using the English title Her Heart Beats in Its Cage, was marketed as a domestic violence film “based on a true story,” with the convicted killer in the movie played by the actual person involved — Zhao Xiaohong (赵箫泓).

Zhao was sentenced to 15 years in prison for killing her husband in 2009 during a domestic violence incident in which she stabbed him with a fruit knife.

Director Qin Xiaoyu (秦晓宇) and famous TV host and producer Wang Han (汪涵) then developed a film around Zhao’s story, presenting it as a sympathetic anti-domestic violence narrative about a woman who suffered long-term abuse, finally struck back, accidentally killed her husband, and later tried to repair her relationship with her son while in prison.

Although the film received approval to be screened in China and performed well at various foreign film festivals, including the San Sebastián International Film Festival, everything fell apart when Chinese netizens collectively criticized the gap between the movie’s narrative and the legal realities of the case. How “true” was this story if the killing was never legally ruled as self-defense, and if the judgment explicitly stated that no domestic abuse had been recognized or evidenced in the case?

Beyond that, many pointed out that Zhao was still formally serving restrictions tied to her prison sentence while participating in a commercial film production, raising questions about how a convicted killer could end up starring in a feature film about her own crime.

Moreover, when the project began in 2019, the production team reportedly applied for permission to film inside prisons under the category of a “public-interest correctional education documentary” (公益教育改造纪录片), which many commenters — including those in this Zhihu thread — considered deceptive.

Although domestic violence has received increasing public attention and sympathy in China in recent years, many argued that this particular project crossed an ethical line and used “feminist-coded content” (女权话题) to glamorize the story of a convicted killer.

“If they had simply used another actress and treated the story as artistic adaptation, perhaps things would never have become this serious,” one Zhihu commenter wrote.

Following the overwhelmingly negative public reaction, Zhao Xiaohong’s social media accounts were silenced, while the film bureau announced that screenings had been suspended due to public complaints and an ongoing investigation. Wang Han also apologized for becoming involved in the project without properly researching its background and content, and announced he had cut ties with the film.

This is one movie that definitely won’t be getting a sequel.


Hukou Reform Announced: Public Services Will Now “Follow the Person”

China’s Household Registration System won’t be as important anymore – that’s the message that was reiterated across Chinese social media by state media, becoming top news on Weibo, Toutiao, and Baidu News on May 27 (#户口以后没那么重要了#)

This comes after China’s State Council, for the very first time, has issued a national-level directive to decouple basic public services from household registration (户口, hùkǒu).

The hukou or ‘household registration’ system is China’s registered permanent residence policy that has been in place in China since 1958. A hukou is assigned at birth and basically works like an official place-based ID. China’s hukou system, among others, separates rural and urban citizens and is essential for access to social services, including education and healthcare.

Because the hukou is tied to one’s registered place of origin rather than to an actual place of residence, it creates problems for the estimated 250 million people in China who have moved elsewhere to live and work. When their children’s access to public schools is closed off, many families choose to leave children behind in their native, more rural areas to live with grandparents or other caregivers. These “leftover children” are just one of many broader problems of urban-rural inequality behind the hukou system, particularly regarding access to public benefits and healthcare.

In this new policy, filed on May 18 and presented at a May 26 press conference, social services, basic benefits, and protections will follow the person, not the hukou. That means that as long as a person resides in and is legally employed in a place, has registered a residence permit, and has paid social insurance, they are entitled to equal access to basic public services as local hukou holders.

In the aftermath of the announcement, social media commenters seem cautiously positive yet skeptical, and still have many questions about the practicalities and the extent to which this will actually change things.

One important question revolves around the gaokao (高考) system – China’s national college entrance exam. Traditionally, one’s hukou affects where a child can go to school and where they can take the gaokao. If this were to change, it would essentially change the rules of the playbook that matters most to many students and their families, as it’s the main doorway to university in China, and university access is tied to later life and career chances.

Some people also express anxiety about the knock-on effects on urban property markets and school enrollment: they think cities like Beijing or Shanghai will get even more crowded in the near future. Who knows how many people will rush there to work now for their kids’ sake?

The optimism about the policy does shimmer through most comments, like one person writing:

💬 “It’s important to be realistic: while the policy lowers the barriers, high-quality public resources remain limited. Achieving complete equality will still take time. But at least the overall direction has changed. Treatment is no longer determined by a piece of paper called a hukou. If we work hard and build our lives in a city, we should be able to enjoy the corresponding protections and services there. And that is the most meaningful source of security this policy provides.”


What China’s Reading

Top 5 Rising Books in China This Week

 

📚1. Work, Consumerism and the New Poor by Zygmunt Bauman | 工作、消费主义和新穷人

Work, Consumerism and the New Poor is rising on China’s popular book and reading charts this week. The 1998 work by Polish sociologist Zygmunt Bauman (translated into Chinese in 2021) argues that poverty in consumer society is defined not by joblessness but by the inability to participate in consumption — that the “new poor” are marked not by exclusion from work but by exclusion from the marketplace of goods and identities. A relevant topic for Chinese social media users in 2026, with issues like youth unemployment and middle-class downward mobility popping up in all kinds of discussions nowadays. 🔗 Link to the book in English / in Chinese.

 

📚2. The Protagonist by Chen Yan | 主角

The Protagonist (主角) is a long novel by Chen Yan (陈彦) that previously won China’s most prestigious literary fiction award, the Mao Dun Literature Prize, and became one of the top titles on WeChat’s reading platform this week. That is no coincidence: the renewed attention follows the release of the CCTV/Tencent Video television adaptation starring Zhang Jiayi (张嘉益) and Liu Haocun (刘浩存). The novel tells the story of female Qinqiang opera performer Yi Qine and follows more than four decades of her life on and off the stage amid major personal, social, and national transformations. 🔗 Link to Chinese edition.

 

📚 3. The Second Chief by Huang Xiaoyang | 二号首长

The Second Chief (二号首长) is a Chinese political novel by Huang Xiaoyang, which was originally published in 2011 and recently reissued. It follows the protagonist, Tang Xiaozhou, a veteran journalist from Fudan University who is at a low point in his life when he is appointed as the personal secretary to a new provincial party secretary, Zhao Deliang. Although the book offers a (fictional) glimpse into Chinese provincial politics, some social media users say it’s more like a guide to navigating the workplace and life. 🔗 Link to Chinese version.

 

📚 4. Fortunate That You All Comfort My Life | 幸得诸君慰平生

Fortunate to Have You All Comfort My Life” is a collection of warm, light, and easy-to-read essays by the author writing under the pen name “Before the Storms in the Old Garden” (故园风雨前). Originally published in 2022, the book belongs to the popular “slow life” literary genre and focuses on small everyday details, family, flowers, friendship, and fleeting encounters that add warmth, meaning, and vividness to ordinary life. 🔗 Link to Chinese version.

 

📚5. The Klein Bottle by Okajima Futari | 克莱因壶

The Klein Bottle is a 1989 Japanese mystery novel by the duo Okajima Futari (冈岛二人) was ahead of its time in telling the story of a writer who signs up to test an experimental VR game and gradually loses the ability to distinguish virtual experiences from reality, as people around him begin to disappear or deny shared memories. The book’s renewed popularity in China lately is largely driven by social media discussions about the increasingly murky boundaries between simulated and real experiences in the AI era. 🔗 Link to Chinese version.
 


The Word of the Week

I genuinely did feel uncomfortable” 我想说当确实不舒服

Everyone and their cousin has been talking about Wang Hedi (王鹤棣), aka Dylan Wang, over the past week. The Chinese actor recently appeared in the celebrity reality show Dear Inn (亲爱的客栈), in which celebrities run a guesthouse together. Wang served as the manager, while his former Meteor Garden (流星花园) co-star Shen Yue (沈月) was also part of the cast.

During the final episode, the celebrities handed out playful awards to each other. Wang received the “Best You’re Just Wang Hedi Award” (“最佳你只是个王鹤底奖”), where the “Di” (棣) character from his real name was replaced with the similarly pronounced character 底, meaning “bottom.”

Many viewers felt the “funny” reward wasn’t actually so funny, especially after rumors surfaced that the cast members had a separate group chat without Wang in it. Fans felt he was being purposely excluded and mocked.

As discussions escalated online, Wang responded on Weibo, writing:

At the time I thought I was just being oversensitive, but after reading everyone’s analysis for a whole day, I want to say that I genuinely did feel uncomfortable back then.”

That response only made the situation blow up. Shen Yue later issued a public apology, explaining that “You’re just Wang Hedi” had been meant as an inside joke among the cast, encouraging Wang to step down from his manager role and relax into being himself again. But by then, the phrase had already taken on a life of its own online.

By now, “I genuinely did feel uncomfortable back then” has become a meme for admitting that something actually bothered you, even if it initially seemed too trivial to mention and only started nagging at you later.

It is now being used in completely unrelated contexts, and “At the time I thought I was just being oversensitive… I want to say that I genuinely did feel uncomfortable back then.”
(“当时以为是我敏感了……我想说当时确实不舒服”) has become a template for expressing all kinds of grievances and annoyances about things that happened in the past.


That’s a wrap, have a great weekend!

Best,

Manya

[1] “天下大s,乘风而来” is the slogan on the themed teaser poster of Battle of Penghu (澎湖海战》

[2] Ronald C. Po, “Hero or Villain? The Evolving Legacy of Shi Lang in China and Taiwan,” Modern Asian Studies 53, no. 5 (2019), https://doi.org/10.1017/S0026749X17000737.

By Manya Koetse
(follow on X, LinkedIn, or Instagram)

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